Saturday, April 27, 2013

Creating Art and Marketing

I never dreamed that opening an etsy storefront would entail so much work.  Yes, I was under the impression that I would be able to create my beautiful art pieces and the customers would just naturally come to buy them.  Reality has set in, and I am discovering exactly how much effort needs to be put into an online business.

There's more to it than just the fun part!!!!

Creating the art is still my passion, and I am thoroughly enjoying that part of the business. I can lose myself in the whole process and it has truly become a form of relaxation for me. It has, however, made me want a space of my own for actual painting.  I can do the watercolors easily at my kitchen table, but painting canvases just doesn't work at the kitchen table.  I know some artists can do that, but I feel confined when I use my table-top easel.  I'm fine for now, but eventually, I will need some space of my own, because once you open the creative gates, more and more creativity continues to flow through them.

Something like this would be perfect for a little space of my own to use as an art studio

Marketing...now that's another story.  At first I was really enjoying all the networking. I enjoy getting to know everyone and seeing the things they're doing. That part is fun. It's trying to promote my own stuff though networking that I'm struggling with. I do not want to come off as only interested in others for my own benefit. It's not who I am.  However, I do recognize that with any online business online networking and promoting are necessary.  If anyone has any tips on this, PLEASE SHARE!!!

My Facebook page has become somewhat of an obsession for me lately. Last week, I hit the milestone of having 1,000 likes on my page. I was so excited when I was two away that I forced myself to stay awake to see that magic number.  Now, the question is, how do I get all those wonderful likes to translate into sales in my shop?

So, here's my question to all of you who promote your blogs, your shops, etc.

What do you think has made a difference for your site and your sales?

What did you try that really worked to get more followers, more sales, more comments, etc?

I'd really like to hear what you have to say on this!  Thanks!!!!!

Moments of Art
Moments with Loribeth

Saturday, April 13, 2013

5 Decorating Mistakes Making Your Home Feel Unfriendly

No one wants their living room to look cold or unfriendly.  Here are a five mistakes I've seen that are very easy to correct.



Mistake 1: Placing all the furniture against the wall waiting room style.  Furniture placement should encourage conversation.  If it's flat against the wall, people have to turn in their seats if they want to talk.

Solution:  Furniture should be pulled away from the walls and slightly angled towards each other. This way people can sit back comfortably without having to turn in their seats to talk to each other. This arrangement actually encourages conversation, which is always makes a room feel more friendly.


This room would totally not work if the furniture were pushed up against the walls or if the chairs weren't angled in towards the space.  It has taken rather formal looking furniture and made the room feel welcoming and casual just by encouraging conversation.


Mistake 2:  Choosing a rug that's too small for the room. When a rug is too small and furniture is floating around it, the room looks disconnected. The space between the rug and the furniture is like a void, and it makes people feel as though they have to sit forward on their chair to talk to each other.

Solution: When selecting a rug, go bigger.  If you can't go bigger with a bigger rug and you have the space, pull your furniture in closer. The front legs of your furniture should be on the rug. This makes conversation feel easier.


Love this room! If I were single and didn't have pets, I could see myself living in this room. But that's not why I chose it.  Do you see how all the furniture is on the rug?  If the rug had been any smaller, it wouldn't have felt connected.


Mistake 3:  Not having flat surfaces (tables) near each seat. People need a place to set their drinks down. So when there isn't an end table, stand, or coffee table within reach, people feel uncomfortable. Uncomfortable people do not feel welcome. And people should have to get up out of their chair to set down their drinks.

Solution:  Make sure there is a table or something solid near every seat that people can use. A large coffee table will work for people sitting on the couch, and a small table between two chairs can be used by both people sitting in them. (If the tables are wood, don't forget to provide some coasters. I know I worry about setting my drink down on wood tables when I visit friends, because I don't want to ruin their tables.)


This crate caught my eye immediately, especially in this all white room.  The juxtaposition of it adds the perfect foil to the room.  The nice thing about this particular idea is I bet your guests will not be worried about setting their glass on it without a coaster!


Mistake 4: Improper lighting.  Lighting that is too bright is not relaxing, and it's no fun squinting to see someone in a room that's too dark.

Solution:  Try to have some kind of lighting source for every seat.  A table lamp, a floor lamp... It doesn't matter, but make sure they are all on dimmers.  That way you can control the light and the mood in the room.


I thought this light was soooo creative. It looks as though it was a successful DIY project, and goes to show that lighting doesn't have to be formal. It can be quirky and creative, which adds a little personality to the room too!


Mistake 5:  Having a dead room. By that, I mean having a room that doesn't have any life in it.  A room always feels more friendly when there is something living in the room.

Solution:  Add some plants to the room.  If you don't have a green thumb, then get some high quality artificial plants or flowers.  But make sure you dust and clean them, because there's nothing worse than fake flowers that are dirty and dusty.


I love lilacs, and I am so ready for spring, that when I found this picture, I knew it had to be included with this post.  Just bringing in some cut flowers from outside in the spring and summer can make a huge difference. And in the winter, there are always inexpensive bouquets at the grocery store that you can put in a vase for a bit of life in the room!


There you go... Five mistakes and five solutions.  If you follow the solutions to these mistakes, your home will be much friendlier and your guests will feel more comfortable.


If you are looking for some fresh, unique art for your home, please check out my store Moments of Art. You'll find lots of different, original pieces that will work with any design you're interested in.  If you don't see what you're looking for contact me, and I can probably create what you want!

You can find links to all my sites at my website:  Moments with Loribeth!

Monday, March 25, 2013

A new WEBSITE and a whole new look!

I've very excited to announce the launch of my new website,
"Moments with Loribeth!"


The new site provides access to everything in one location: my blog "Small Moments", my etsy shop "Moments of Art", and my Facebook page. It also shares a lot of information about me. As I go on, I'm hoping to add even more information and links, including a map that shows the cities of places where people have purchased my art.

Moments with Loribeth website header
"Moments with Loribeth" website banner

You've probably already noticed that I've done some redecorating here on my blog. It's a lighter, cleaner, more simplified (my word for the year) look, and I did that so it would blend with my new site.  Hey! and take a look, my blog URL now points to my website! I won't even tell you how difficult that was to get set up!!! But I'm very happy about it.

Small Moments blog header
"Small Moments" blog banner

My etsy shop has really started to get a lot of traffic, and I'm very confident that sales will start picking up. I just keep reminding myself that I need to be patient, especially since I haven't even been open a month.  When I opened my shop, I had a different idea of what my shop should look like. I liked it, but I wasn't thrilled with it.  Now I am, and I think the new look is appealing.

Moments of Art etsy shop banner
"Moments of Art" shop banner

I really concentrated on branding, because it's so important. I wanted to make sure all of the sites that represent me and my work had the same feeling and similar look. Yet, I still wanted each of them to have a little bit of individuality, because they each serve a different purpose. The look had to be cohesive.

Original "Moments of Art" shop banner
Once I decided to lose the background, I suddenly achieved my goal of a unified look. Plus, I think the white background relates well to the idea of an art gallery, which always have white walls that don't compete with the art. That's what I wanted, something that wouldn't compete with my art, but would still be beautiful and reflect my romantic nature.

So, what are you still doing here?  Go check out my website!  Then let me know what you think.  To make it easier to find it, you can click on the button on the menu bar that says "Website Home."

If you're looking for some beautiful vintage art with a modern twist, look at my shop "Moments of Art."  If you don't find what you're looking for, just contact me. I might already have it, or I can create whatever you need.